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Job Description Summary :

Marketing interns at Blue Cross & Blue Shield of Kansas City (“Blue KC”) can expect to collaborate with the marketing and advertising team in all stages of building marketing and advertising campaigns. Interns will also have the opportunity to participate in department and company activities. The purpose and intent of this program is to identify and develop the next generation of talent for Blue KC. The program will provide experiential knowledge for degree-seeking students who are interested in pursuing a career in healthcare.Job Description

• Marketing interns can expect a challenging and rewarding experience. Responsibilities will include a blend of hands on work alongside exposure to multiple aspects of our company and industry. Work will be balanced between assigned project work alongside training and development activities.

Specific responsibilities will include but are not limited to the following:

• Assist in the creative strategy, development and execution of marketing and advertising campaigns for both prospects and members.
• Gain understanding of how to lead, develop, recommend and implement marketing plans and programs designed to increase revenue/membership and meet company business goals.
• Collaborate with team members to ensure integration with other marketing initiatives to support strategic business objectives.
• Manage and update campaign tracking tools
• Perform administrative duties that support department strategies
• Completion of individually assigned tasks within assigned projects,
• Completion of team based tasks,
• Serving in project management roles both as a leader and team member, and
• Participation in various development opportunities with Blue KC leadership

Desired Qualifications:

• Candidates must be enrolled at an accredited university or college and have a minimum grade point average of 3.0
• Additionally, intern candidates will typically be pursuing a BA/BS/MA/MS/MBA degree in one of the following fields: Business Administration, Marketing, Communications, Healthcare Management, Healthcare Administration, or Public Health,

Preferred Qualifications:

Candidates will also need to demonstrate a blend of talents and skills including:

• Solid understanding of various marketing channels

• Excellent verbal and written communication skills
• Strong desire to learn in a fast-paced, professional environment
• Knowledge of MS Office and Adobe Acrobat DC
• Passion for the marketing industry
• Time management skills