The university’s Division of Strategic Marketing and Communications (formerly University Communications) has launched a new campaign – “Kansas City Strong. University Proud.” – to shine a spotlight on UMKC and its accomplishments. The new campaign is aimed at attracting new students and spreading the word to the greater Kansas City community about the distinctive assets of our model urban research university. It also seeks to reinforce that the University of Missouri-Kansas City is Kansas City’s university, a claim no other university can legitimately make.
The campaign launched in mid-November with bragging points about each of the university’s academic units and will continue throughout 2013 in a variety of media, from print to digital. The first foray was a Nov. 14 full-page ad in The Kansas City Star followed by a double-truck poster ad on Sunday, Nov. 18. The ad also linked to a web page, which can be viewed by clicking here: KC Strong. The poster will also soon go on sale at the UMKC Bookstore for a small cost. If you are interested in receiving a poster, email your name and the quantity desired.
Anne Hartung Spenner, vice chancellor for marketing and communications, said the bold campaign is part of a concerted effort by UMKC to raise awareness of its brand.
Since her arrival in late 2011, Spenner and her team have been building a strategy with that in mind. She recently shared some of her division’s accomplishments with the University News.
“For the first time ever, we have billboards around town,” she said. “We’re doing more digital advertising and email blasts. We’re using QR codes and mobile technology. We have built niche websites on key university initiatives, such as the exploration of a Downtown Arts Campus.”
The list does not end there. U-Comm has accomplished a lot in the last year. A photographer has been hired to capture more candid images of faculty, staff and students; other elements include the refreshed Kangaroo logo for UMKC apparel and the T-shirts for the Atterbury Student Success Center.
It has been a very busy and productive year, Spenner said, crediting great partnerships with deans, faculty and staff from each of the academic units and also the central support divisions, such as Student Affairs and Advancement.