Content for university mobile sites

I mentioned in our last meeting that there is some great research out there about what content needs to be on university mobile websites and what content isn’t really needed. Here are a few helpful links that I’ve come across:

Mobile Web Expectations

2012 State of the Mobile Web in Higher Ed Survey Report

Higher Ed Mobile Solutions: Hitting or Missing the Admissions Target

Rethinking Mobile in Higher Ed: An Argument for an Admissions First Approach

The gist of all of these reports is that we need to include more admissions-related content and really focus on prospective students. Hm…where have we heard that before?

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