This Jingle for the Long-Bell Lumber Co. was recorded exactly 65 years ago today, on March 28 1952:
The recording is fascinating and rather unusual for its time because of its utilization of tape delay to imitate the sound of a ringing bell via the human voice. Recorded by local studio forerunner, Vic Damon, the recording highlights all of the home improvement products sold at the retail store at the Gregory and Wornall intersection in Kansas City, MO.
The radio announcement is certainly unique because of its technique. However, it is also interesting because of its significance to the Long-Bell Lumber Co. and the Robert Alexander Long legacy in the Kansas City area. In 1956, just four years after Damon recorded the radio announcement, the once prominent Long-Bell Lumber Co. was absorbed by the International Paper Corporation. The timeline of the Long-Bell Lumber Company runs a tumultuous course where the success and wealth of the company were challenged. What started off as a booming enterprise eventually declined and faced several challenges from internal conflicts, litigation, and the Great Depression.
Local historian Lenore K. Bradley referred to the early success of the Long-Bell Lumber Co. as the “Gilded Age” in her biography of Long, and it was certainly that. Long spared little expense in the creation of the ornate structures he left behind. Remnants of R. A. Long’s affluence are dispersed throughout the Kansas City area. Landmarks included in his legacy are Liberty Memorial, Longview Farm, and the Kansas City Museum.
For additional photos, check out R.A. Long’s City and Country Homes Photo Album
Bradely, Lenore K. Robert Alexander Long: A Lumberman of the Gilded Age. (Durham, NC: Forest History Society, 1989).
R.A. Long’s City and Country Homes Photo Album. LaBudde Special Collections, UMKC.
Vic Damon Collection. LaBudde Special Collections, UMKC.