Regnier Venture Creation Challenge

& Summit

2025 College Startup Awards Application and Evaluation Details

Competition Criteria

  • Eligible ventures must be new, independent, and in the seed, startup, or early growth stages, with a focus on growth and profit.
  • At least one founder must meet one of the following two criteria:
    • Be a degree-seeking student at a university in Missouri or its bordering states (AR, IL, IA, KS, KY, NE, OK, TN).
    • Be an E-Scholar completing the program during the 2024/2025 academic year.
  • Faculty are not eligible to compete.
  • Attendance at the final awards ceremony is required to claim prizes.
  • Past winners: if you have won a finalist award (1st place, 2nd place, or 3rd place) for your idea in the past, you are ineligible to compete using the same idea/business.

Total Prizes

There is a $30,000 total prize pool for the College Startup Awards

  • 1st place will receive $15,000
  • 2nd place will receive $10,000
  • 3rd place will receive $5,000

 

Taxes: Please note that prizes paid to individuals or businesses could be considered taxable income. You might consult a tax accountant.

RVCC Important Dates

  • March 13, 2025: APPLICATION DEADLINE EXTENDED
    • All applications must be received by 12:00pm Central Time on the due date to be considered. Your application includes a business plan slide deck and a 6-minute maximum pitch video. All applications must be submitted through StartupTree.
  • April 4, 2025: Decisions communicated to all applicants.
    • By end of day all applicants will be notified via email as to the status of their application.
  • April 25, 2025: In-person Finals Round
    • Finalist teams will present live, in-person at UMKC’s Bloch School
    • Award winners will be announced.

Application Instructions

  • Create an account and submit on Startup Tree.
    • Only one account is needed per venture.
  • Provide basic contact information for the venture primary contact – this is the person RVCC will communicate with about the competition.
  • Provide venture information.
  • Upload your slide deck and link to your pitch video in the application (details below).
    • Ensure anyone with the link can view your video.

Pitch Video Guidelines

  • Your video should follow your business plan slide deck.
  • Videos must be no longer than 6 minutes. Any videos over 6 minutes will disqualify the submission.
  • The pitch videos will be viewed and evaluated between March 10 and March 31.
  • Please ensure the slides are easily readable.

Business Plan Slide Deck Guidelines

  • Deadline: March 9, 2025, at 11:59 PM. Late submissions will not be accepted.  
  • Slides must be in Microsoft PowerPoint or Adobe PDF format (no other formats will be accepted). 
  • If you are unsure of what to include in your pitch, reference the template provided below. You may change the look and design of the slides, but your deck should follow this general format.
  • Slide decks can be no more than 20 slides total (including titles slides, etc.)
  • Click here for a walkthrough of the provided template.

Application Judging Criteria

Each of the 7 criteria are scored on a scale of 1 to 5, 1 = unsatisfactory; 5 = excellent.

Product or service being offered is clearly and plainly stated.

  • Use of a prototype is allowed and encouraged to help support this part of your presentation.

 

Customers are clearly defined and reachable

  • Customers are those who purchase your offering. Customers may or may not be the same as your end users; if the customer and end user are different people, be sure to show that you understand both.
  • Who are/who will be your customers? (segments and personas) How will you reach them? (awareness) Why will they choose to purchase your offering? Once they decide to purchase, how will you deliver your offering to them? 

 

The offering/product/service solves a real problem in a significant way. The offering is distinctive/unique.

  • What is the unique value proposition of your offering?
  • What customer pains are alleviated, and what are the customer gains if they adopt your offering?

 

Why you?

  • Founders possess the knowledge, skills and relevant experience to make and deliver the offering

 

There is clear differentiation from competition.

  • Who are your competitors?     
  • If there are none, that’s either a red flag that this opportunity may not be as attractive as you think it is, OR that you haven’t done sufficient research yet to identify the competition. At minimum, consider the competition of the status quo/doing nothing.
  • Capabilities the organization possesses are difficult to imitate or replicate
  • Point of distinction is recognizable to the customer and is superior to substitutes/alternatives

 

Revenue model and cost structure

  • For this six-minute video, we don’t want or need detailed financial projections. Instead, you SHOULD demonstrate a viable path to profitability or sustainability, a clear and understandable path to capturing the value you create for your customers, an understanding of the unit economics of your offering (marginal cost to produce or deliver your offering, and the price you would be able to reasonably charge for it).

 

Presentation quality

  • The presentation is professional, clear, well organized, and clearly communicated in both written and verbal form
  • Audio is clear and free of background noise and disruptions
  • Slides are clear and easy to read
  • Thought has been put into what will be compelling for someone watching the video

In-Person Finals Competition Format

Finalists in the Regnier College Startup Awards will compete in-person at UMKC’s Henry W. Bloch School of Management on April 25, 2025. Winners must attend the awards ceremony to claim their prizes.

Finals Round 1 Elevator Pitch

Each venture will deliver a 2-minute elevator pitch with one slide managed by competition staff. All judges will attend, offering ventures a chance to explain their work and build excitement. The goal of this elevator pitch is to get the audience and judges excited about what you are doing and to give them a starting point for the deeper discussions later in the competition.

Finals Round 1 Elevator Pitch Judging Criteria

  • Offering (1-7, 4 is average)
    • It is clear what the commodity, product, service, or experience (or mix thereof) being offered is. The offering is compelling for the customer segment.
  • Customer (1-7, 4 is average)
    • It is clear who the customer segment is and the opportunity is significant: the team has a plan to reach customers in sufficient numbers to make the venture sustainable and, as appropriate, scalable.
  • Value Proposition (1-7, 4 is average)
    • The associated offering improves the customer’s well-being by solving a big problem or creating a significant opportunity for them and is distinctive, measurable, and sustainable.

Finals Round 2

In Round 2, ventures will present in two sessions: a finance room and a feasibility room, with judges divided by expertise. Competitors are allowed a slide deck during this portion. Each session lasts 15 minutes, with up to 5 minutes for presenting and the remainder for Q&A. Ventures will receive a schedule for their sessions.

Finance Session

This session focuses on the venture’s financial structure and projections. Ventures must prepare a 5-page financial packet, ensuring all content is clear on 8.5×11 pages. Judges will assess viability, and ventures should present their case effectively based on the judging criteria. Example financial packet components:

  • Startup costs
  • Cost Structure
  • Revenue Model/Pricing strategy
  • COGS/unit economics
  • Breakeven analysis
  • Income statement
  • Multi-year pro forma

Competitors are encouraged to include the information they think is most informative and useful for understanding of their venture. The above components are recommended, though ventures should make their own decisions on what to include and how much space to use on each section.

Finals Round 2 / Finance Session Judging Criteria

  • Startup (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • How well did the team identify the money required to start? Did they identify specific purchases and reasonable cost expectations?
    • How well did the team analyze and calculate the breakeven point?
    • How well did the team identify how prize money will be used to move this venture forward? How impactful will prize money be on the ultimate success of this venture?
  • Operating (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • How well did the team calculate and articulate the cost of acquiring each customer? (i.e. What’s the marketing expenses to attract customers?)
    • How well has the team analyzed and identified the cost of running this venture? (Income statement expenses)
    • How well has the team identified the fixed and variable costs of this venture? Has the team identified all purchases needed to facilitate planned growth?
  • Unit Analysis (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • How well did the team articulate the cost of each unit of its product, service or offering?
    • How well did the team articulate the offering’s revenue per unit
    • How well did the team analyze and calculate their estimates?  
    • Can the team concisely articulate their profit margin per unit?
  • Projections (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • How well did the team explain their first-year income statement projections and their confidence in achieving those numbers?
    • To what extent did the team identify Key Performance Indicators (KPI’s) to assess the financial progress of the startup?
    • How reasonable are the team’s expectations for sources and amount of revenue?
    • How well did the team identify key assumptions and use evidence to support their conclusions?

Feasibility Session

This session focuses on the venture’s feasibility and operations. Ventures must prepare a 5-page feasibility packet, ensuring all content is clear on 8.5×11 pages. Competitors are allowed a slide deck during this portion. Judges will assess feasibility, and ventures should present their case effectively based on the judging criteria. Example feasibility packet components:

  • Product/service/offering description and/or image
  • Customer personas
  • Market Research
  • Marketing strategy
  • Industry analysis
  • Go-to-market strategy
  • Production strategy
  • Business model

All businesses are different, and competitors should choose which sections to include, what information to include in those sections, and how much space to spend on each section.

Finals Round 2 / Feasibility Session Judging Criteria

  • Offering (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • The product, service, or experience (or mix thereof) is clearly explained. It is clear what is being offered.
    • The associated offering improves the customer’s wellbeing by solving a big problem or creating a significant opportunity for them
    • The team’s product or prototype is compelling or the plan to develop one is reasonable
    • The revenue model and cost structure demonstrate financial sustainability, or a path to sustainability
  • Customer (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • The venture understands their customer segment(s), including pain points, influencers, decision triggers, and preferences
    • The customers are reachable, by the venture, in sufficient numbers
    • The venture has demonstrated that customers have significant interest in the offering and have the ability to pay
  • Market and Industry (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • The venture understands their market and industry
    • The venture has a strong understanding of market and industry trends and changes.
    • Venture understands the regulatory framework and has a plan to navigate relevant legal issues
    • There is clear differentiation from competitors and substitutes
  • Team (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • Enough is known about the team to make an assessment. Its members have relevant specific skills and experience to execute on the idea.
    • Individuals on the team are passionate, committed, and inspired to contribute to this venture
  • Traction (0 – 7, 0 is weakest and shows significant issues, 7 is best)
    • The venture has demonstrated clear and concrete progress on the venture
    • The venture has earned revenue or has a clear plan to begin earning revenue
    • Significant progress has been made to create the business structure
    • There is a clear plan to utilize award money to create a significant impact on the venture’s trajectory
Ventures should aim to demonstrate high feasibility, impact, and scalability to the judges, presenting information in the most compelling way possible.