I recently read an article titled “How NOT to Follow Up to a Network Introduction” by Jill Ozovek and thought it seemed pertinent to share this week. While I am sharing the four faux pas she identifies, I will discuss them in the context of legal networking.
Faux Pas 1: Taking weeks to follow up on the introduction. Also, following up on the introduction immediately.
While networking could result in an immediate job offer, typically it is a process that involves establishing a strong relationship with an individual who can either recommend you for positions or connect you with others who might have opportunities available for you. Therefore, following up the day of can seem too eager or insincere. However, waiting too long can suggest you’re only reaching out because you need something from them. Following up within the week with a personalized email, phone call, or thank you note is best.
Faux Pas 2: Suggesting to the person to meet that day. Or offering a billion times to meet. Or stretching the options for meeting into the next four weeks.
The best approach is to offer around three to four options that include different days/times. Some attorneys will be able to take time during the morning or day, while others will need to meet with you after work. While a face-to-face meeting is ideal, you could also suggest chatting over the phone. Before you suggest meeting, figure out what you want to get out of the interaction and how you can communicate that. Do you want to further discuss how they broke into a practice area? Do you want to learn more about their career path? Sharing what you want to talk about provides a compelling and specific reason to make connecting again a priority for both parties.
Faux Pas 3: Not thinking of what you bring to the table.
Networking with legal professionals should be mutually beneficial. Reflect on what you can contribute. Maybe you can help them engage more with UMKC students, faculty, and staff. You don’t have to be able to offer something right away, but entering the relationship with an openness to identify how you can be helpful is smart. It’s also important to be able to have a conversation about your strengths and experiences beyond the elevator pitch.
Faux Pas 4: Not researching your new contact ahead of time.
When you meet someone at a networking event, there is an expectation that you don’t know anything about them. Between your first and second meeting, however, you should review their LinkedIn profile and Google them to try to find as much information as possible. Following up on networking can be uncomfortable when you don’t know what to talk about. You want whoever you’re meeting with to feel like you’ve done your homework and you want to feel confident in asking meaningful questions. Following up is scary, so do everything you can to prepare for a successful experience!
Tagged: etiquette, involvement, networking, professionalism
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