SeniorVu is the Focus of UMKC’s Annual Case Competition

Undergraduate Bloch School student teams present their case analyses for SeniorVu

SeniorVu was the focus of the Ninth Annual Strategic Management Case Competition, where undergraduate students perform a holistic analysis of a real-life case and provide recommendations to a leadership panel of the case organization’s leadership and Kansas City area executives. Those business leaders then judge the groups on everything from research to communication skills.

“We were honored to have had this group of bright young minds digging into what could be a new business opportunity for SeniorVu,” CEO Tim Donnelly said.  “Their thoughtful research into the senior living industry and into what we do at SeniorVu sparked several great ideas for our company.”

The presenting students studied the company’s history, business model, financials, and they interviewed the leadership team to thoroughly understand the goals of the company.  They also researched the industry including SeniorVu’s competition to create a business plan that might support a consumer facing brand.

Bloch School Dean, Brian Klaas, Ph.D., emphasized the school’s commitment to business-academic partnerships to provide mutual benefit to both partners.  Management Department Chair Dr. Sidne Ward praised the Case Competition program as a major event for the school. She thanked co-founders, Director of the Lewis White Real Estate Center Prof. Charles Connely and Gottlieb/Missouri Chair of Strategic Management Marilyn Taylor for their dedication to building momentum for the program.

“The Case Competition was created to provide our students insight to real businesses with real challenges to cut their teeth on,” says Taylor, current coordinator of the Case Competition. “SeniorVu not only brought a unique opportunity to our students, but senior care is a fast-growing industry that will likely affect almost all of us, worldwide. Studying this industry to write the background materials on the industry and company for the students really opened my eyes to the potential for companies and individuals’ careers alike!”

Four teams presented their ideas to the judge’s panel, with the team of David Sytkowski (B.B.A.), Babir Sultan (B.B.A.), Atreya Lahiri (B.B.A.), Savana Taylor (B.B.A.) and Tristan Perkins (B.B.A.). Each student on the winning team receives a scholarship transferable to any Bloch School graduate program.

“We heard some terrific ideas and yes, we will likely implement at least some of them going forward,” said Danny Cates, VP of Product for SeniorVu. “SeniorVu will also continue to dialogue with many of these students to consider them for future team positions in our company. We really appreciate Bloch professors, Jeanie Latz, Ric Brocmeier and Blake Williams. Their practitioner backgrounds prior to joining the Bloch faculty deepens the value to students and companies alike.”

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