Skip to content

Bra Sales Fall as More Women are Going Braless

By Thea Voutiritsas

bras
WireImage

It seems as though more women are giving their bras a break. It’s not just red-carpet celebs this time ditching their bras for a plunging neckline. It’s women everywhere. According to market research, bra sales fell 3 percent in 2014. This comes as no surprise when so many women know the satisfaction of ripping their bra off first thing when they get home.

To battle the loss, lingerie companies have been pushing bralettes and camis. The brand, Negative Underwear, seems to have cornered the market on this movement. They offer unpadded, non-push up bras that women are now often looking for in lieu of the usual bombshell style.