Border Schmorder. Forget the state line – UMKC is a great value for students whether they live on the Missouri side or the Kansas side. And UMKC has launched a new multimedia ad campaign to make that point.
The first salvo got underway with a TV ad campaign, featuring Chancellor Leo Morton touting UMKC’s new Princeton Review Best Value designation and spotlights current UMKC students talking about what makes UMKC special. (See UMKC’s television commercial.)
Beginning early April, billboards will start going up around the metro area. One set touts UMKC’s metro rate tuition program that provides in-state tuition to Kansas students from 11 counties. Another highlights the new ranking as the ONLY Princeton Review Best Value College in Kansas City.
To add an element of fun to the new ad campaign launches, UComm has partnered with Student Affairs to sponsor a contest for faculty, staff and students. The prizes: 10 gift cards worth $25 anywhere Roo bucks are accepted, including Jazzman, UMKC Bookstore, etc. (Contest guidelines below.)
Contest guidelines: Ten total prizes, final chance to win!
Email the Interstate route number and nearest mile marker for any of the “Border Schmorder” billboards (shown above) that will be put up in April. (Drive safely! You can look up mile marker on Google or other map software.) Send an email with that information, along with your name and telephone number. Winners will be randomly selected from the pool of correct entries. Deadline for entries: 9:00 a.m., Friday, April 13, 2012.
Winners will be contacted individually and also will be posted in UMatters. Each entrant may only win once. Employees of University Communications will not be eligible to participate.