Mike Knoelke (Class of 2013), Managing Director of Spyre Group, graduated from Marquette University in 1981 and enjoyed a successful career as a civil engineer for Amoco Pipeline, progressing into sale management with companies such as: USG, Terex, and Altec Industries. In 2010, Mike partnered with his son, Patrick (also a graduate of Marquette), to launch a new venture: Spyre Group.
Mike joined the Bloch Executive MBA within the first year of launching this new venture and credits his experience in the program with the development path that their venture has taken. Class discussions exploring the challenges companies face in translating their vision into strategy, and their strategy into specific sales and marketing activities uncovered a need that many organizations have for expertise that can help them do this in a cost-effective manner. This awareness led Mike and Patrick to focus Spyre group on filling a need for small and medium sized businesses.
Spyre Group provides outsourced marketing services for small to medium sized companies along three pillars: direction and execution; design and development; and cloud collaboration and productivity. The company got its start in brochure and collateral design, but by 2013, they had transformed Spyre Group into a strategic marketing company that collaborates with clients to bridge the gap between “Vision and Execution.”
As they considered options for how to proceed in this new direction, the classes, discussions, and projects in the Executive MBA program provided the perfect environment for Mike to incubate ideas for their venture and test concepts within a community of peers. Mike says this “brought the learning to life” and helped him keep the entrepreneurial energy flowing.
Today, they’ve launched several cloud solutions that support the dynamic nature of sales and provide the sales teams with everything they need to sell efficiently regardless of where they are in the office or in the field. With a solid framework of services and solutions, Mike and Patrick are looking forward to focusing on growth, as well as giving back through guest speaking in Executive MBA classes to share their entrepreneurial experience and insights with others.